Niche: NGO

The Mahila Housing Sewa Trust (MHT) envisions providing underprivileged women working in the informal sector with dignified housing, dignified employment, and dignified living. In  underdeveloped areas, it enables and organizes women to update and enhance their living  conditions. Through its grassroots programs in habitat development, climate change resilience,  and participatory governance, MHT encourages women to exercise their rights and improve  living conditions for their families and neighbors. 

MHT, which was established in 1994, now operates in 34 cities throughout 8 states in India and  works with partners in Bangladesh and Nepal. It is a well-known advocacy group with  experience in community development, policy creation, and technical construction knowledge. 

Challenge And Solutions

Challenges:

  • The website lacked a clear and user-friendly structure.
  • The website was not fully optimized for mobile devices.
  • Website content exhibits characteristics of low topical depth and information obsolescence.
  • Multiple URLs pointing to similar content caused duplicate content issues.
  • The website’s backlink profile lacks sufficient high-authority backlinks, which impacts its ability to rank competitively in search engines.

 

The Strategy Implemented:

  • We delved into keyword research, identifying relevant terms related to housing, women’s empowerment, and Mahla Housing Trust’s services.
  • We resolved crawl errors, fixed broken links, and ensured optimal indexing. Existing content received a facelift. We infused targeted keywords, improved readability, and optimized meta tags.
  • Our content calendar came alive. Informative blog posts, case studies, and guides were crafted. Each piece aligned with MHT’s mission and resonated with the audience.
  • Schema markup (structured data) was added for organization details.
  • Quality backlinks from authoritative sources bolstered MHT’s credibility.

 

Comparison of Result

The Results (Sept 2023–Feb 2024 vs. Mar–Aug 2023)

Google Analytics 4 Performance:

 

  • Sessions: ↑ 79.39% (13,424 vs. 7,483)

  • Total Users: ↑ 104.18% (8,753 vs. 4,287)

  • New Users: ↑ 104.8% (8,626 vs. 4,212)

  • Returning Users: ↑ 75.88% (1,845 vs. 1,049)

  • Bounce Rate: ↓ 15.84% (36.43% vs. 42.2%)

Google Search Console Performance:

 

  • Total Clicks: ↑ 160.4% (12.3K vs. 4.73K)

  • Total Impressions: ↑ 241.26% (488K vs. 143K)

  • Average CTR: ↑ 32% (3.3% vs. 2.5%)

REPORT SCREENSHOTS

Delivering Results

Through a comprehensive SEO strategy encompassing on-page optimization, technical improvements,  content marketing, and link building, the MHT successfully improved their online visibility, increased  website traffic, and generated high-quality leads. The implementation of SEO best practices ensured a  

sustainable and long-term growth in organic search rankings, delivering tangible business results for their  NGO services.