51% increase in organic traffic for a payment technology company
51% increase in organic traffic for a payment technology company
Our wide base of customers trusts our 68 years of experience in payment solutions and document protection. We stay abreast of changing technologies and continually strive to bring to the Canadian marketplace affordably priced, premium quality products.
Our customers trust our expertise and knowledge, and allow us to help them custom-design solutions to meet their precise and exacting standards.
Challenge and Solutions
Focusing on overly competitive short-tail keywords may not yield the desired res
A cluttered site structure confuses users and search engines.
Optimize the website for user intent and conversion rate optimization (CRO) to e
Current website content exhibits characteristics of low topical depth and inform
The website’s backlink profile lacks sufficient high-authority backlinks,
The Strategy Implemented
We delved into keyword research, identifying relevant terms related to PAYSTATIO
By studying competitors’ websites, we pinpointed gaps and opportunities unique t
Existing content received a facelift. We infused targeted keywords, semantic wor
Quality backlinks from authoritative sources bolstered PAYSTATION’s credibility.
Analyze Google Analytics data for high-traffic pages with low conversions.
Conduct A/B testing on key elements like CTAs and forms to boost conversions.
Optimize landing page content and design based on user behavior insights.
Comparison of Results
The Results (Jan–Dec 2022 vs. Jan–Dec 2023)
Google Analytics 4 Performance:
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Sessions: ↑ 39.77% (17,659 vs. 12,634)
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Total Users: ↑ 39.37% (12,726 vs. 9,131)
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New Users: ↑ 38.87% (12,364 vs. 8,903)
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Views: ↑ 33.13% (39,113 vs. 29,380)
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Returning Users: ↑ 45.37% (1,964 vs. 1,351)
Google Search Console Performance:
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Total Clicks: ↑ 22.75% (6.26K vs. 5.1K)
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Total Impressions: ↑ 35.73% (452K vs. 333K)
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Average CTR: ↑ 26.3% (1.9% vs. 1.4%)
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Average Position: ↑ Improved by 6.6 points (11.9 vs. 18.5)
Report Screenshots
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