seoloungeNiche: Branding Agency
Vyas Giannetti Creative (VGC), a leading branding and creative design agency in India, aimed to increase high-quality inbound leads through Google Search Ads across key metro cities, primarily Mumbai and Bengaluru. The focus was on generating relevant enquiries such as contact form submissions, consultation requests, and direct calls from businesses actively searching for branding and creative services.
While ad impressions were growing steadily, user engagement and lead conversions needed improvement to fully leverage the increased visibility. The objective was to optimize the Google Ads account by refining campaign structure, keyword targeting, and ad copy to improve CTR, drive qualified traffic, and maintain a controlled cost per lead (CPL). A data-driven optimization approach was implemented to deliver consistent ROI and scalable lead growth.
Challenge And Solutions
Challenges:
- Low Engagement Despite Growing Impressions
While ad impressions were increasing, the click-through rate (CTR) was not improving proportionally, indicating a gap between visibility and user engagement. - Broad Keyword Targeting
Some campaigns were triggering ads for generic or low-intent searches, leading to unqualified traffic and reduced conversion efficiency. - Suboptimal Campaign Structure
Campaigns were not fully segmented by service intent and location, limiting ad relevance and Quality Score improvement. - Inconsistent Cost per Lead (CPL)
Without refined bidding and budget optimization, the cost per lead varied across campaigns and locations.
The Strategy Implemented:
- Campaign Restructuring by Service & Location
Separate, tightly themed campaigns were created for Mumbai and Bengaluru, improving relevance and performance tracking. - High-Intent Keyword Optimization
Focused on transactional and service-specific keywords while eliminating low-performing terms through negative keyword implementation. - Ad Copy & CTA Enhancement
Optimized ad headlines and descriptions with stronger value propositions and clear calls-to-action to improve CTR. - Bid & Budget Optimization
Budgets were reallocated toward high-performing keywords and campaigns to stabilize and reduce CPL. - Conversion Tracking & Continuous Optimization
Accurate tracking was ensured for form submissions and calls, with ongoing performance monitoring and refinements to scale results efficiently.
Comparison of Result
The Results (May–Aug 2025 vs. Jan–Apr 2025)
| Metric | Jan–Apr 2024 | May–Aug 2025 | % Change |
| Impressions | 10,997 | 18,167 | +65.17% |
| Clicks | 1,249 | 1,268 | +1.52% |
| CTR | 11.36% | 6.98% | –38.56% |
| Total Conversions (Leads) | 26 | 42 | +61.54% |
| Average CPC | ₹57.45 | ₹49.81 | –13.31% |
| Cost per Conversion (CPL) | ₹2,759.52 | ₹1,503.83 | –45.52% |
REPORT SCREENSHOTS
Delivering Results
This case study highlights the impact of a well-optimized Google Search Ads strategy for Vyas Giannetti Creative (VGC). Through focused keyword targeting, improved ad messaging, and strategic campaign restructuring across key locations, the campaigns delivered a significant increase in qualified inbound leads while reducing overall cost per lead.
The results demonstrate how a data-driven and continuously optimized Google Ads approach can help creative and professional service brands connect with high-intent audiences, maximize engagement, and convert search demand into measurable business opportunities, ultimately delivering consistent ROI and scalable lead growth.