Niche: Health Care

Aastha Joints Clinic is a specialized orthopedic healthcare provider in Surat, focusing on joint replacement, sports injuries, arthroscopy, and advanced physiotherapy treatments. The clinic has established itself as a top choice for patients searching for an ortho doctor in Surat, an orthopedic surgeon in Surat, and even the best orthopedic doctor in Gujarat.

With a growing demand for online health consultations and hospital discovery, the clinic aimed to strengthen its digital presence and attract more patients through organic search.

Challenge And Solutions

Challenges:

  • Limited visibility for competitive local healthcare keywords such as orthopedic doctor, orthopedic specialist in Surat, and knee replacement surgeon in Surat.
  • Fewer patient inquiries via organic traffic.
  • Needed to rank for treatment-specific keywords like arthroscopy surgeon, hip arthroscopy, shoulder replacement surgeon, and ACL tear surgeon.
  • Required measurable improvements in organic traffic and keyword positioning across Gujarat.

 

The Strategy Implemented:

  • Keyword Optimization & On-Page SEO – Service pages (orthopedic treatments, joint care, arthroscopy, and replacement surgeries) were optimized for high-value keywords.
  • Content Marketing – SEO blogs were created to target patient queries, covering recovery tips for knee and shoulder surgeries, causes of sports injuries, and treatment options for ACL tears.
  • Technical SEO Enhancements – Improved site speed, schema markup, and structured navigation for stronger keyword relevance and mobile performance.
  • Local SEO Focus – Google Business Profile optimization helped boost rankings for city-based searches such as Orthopedic Surgeon in Gujarat and best arthroscopic surgeon in Gujarat.
  • Performance Tracking – Keyword ranking trends were monitored regularly, showing strong consistency for branded keywords.

Comparison of Result

The Results (Jan–Jun 2025 vs. Jul–Dec 2024)

Google Analytics 4 Performance:

 

  • Organic Users: ↑ 32.77% (2,131 vs. 1,605)
  • New Users: ↑ 32.34% (2,079 vs. 1,571)
  • Active Users: ↑ 32.75% (2,120 vs. 1,597)
  • Returning Users: ↑ 42.8% (387 vs. 271)
  • Sessions: ↑ 29.57% (2,835 vs. 2,188)
Google Search Console Performance:

 

  • Total Impressions: ↑ 76.9% (538K vs. 304K)
  • Total Clicks: ↑ 19% (11.3K vs. 5.4K)
  • Average CTR: ↑  (1.2% → 2.1%)
  • Average Position: 15.1 → 19.2 (broader keyword visibility).
REPORT SCREENSHOTS

Delivering Results

  • 32% growth in organic users within 6 months.
  • 76.9% increase in search impressions, showcasing broader keyword reach.
  • Strong dominance in both branded and local healthcare keywords across Surat and Gujarat.